December is the prettiest time to shop as retailers worldwide vie for the best looking festive window displays. Obviously the big retailers plan months ahead to attract the big holiday shopping market, but even the smaller shops can create a wonderful display using decorative frosted vinyl at the last minute that doesn’t have to cost the earth.
A shopfront is a retailer’s best billboard, yet many shop owners don’t put enough thought into how to optimise its use to attract people into the store. Bad lighting and a cluttered display are not good advertisements when you want to attract the holiday spenders.
These three tips on how to create interesting and affordable window displays will help get more customers into your store.
1. Choose a theme
The festive season holidays offer wonderful ideas for specific themes. The best way to attract attention is to tell a story. Is it a cosy family Christmas theme? Are you attracting people travelling over the holidays? Start by considering who your target market is and what sort of visual elements, including colours and text, will be best to attract them. Think of an interesting slogan or “teaser” text with a relevant image and create a unique design using decorative frosted vinyl and splash it across your shopfront windows to get shoppers intrigued about what is inside the shop.
2. Visit a new angle on an old theme
It’s easy to get caught up in what others are doing or to take the simplest route by using standard Christmas themed visuals like a fir tree, gifts and pretty lights. But consumers have seen that before a thousand times. Finding a new take on an old theme is much more likely to turn heads. Alternatively you can combine the two. A Christmas tree decorated in items from the shop or giant boxes wrapped in interesting fabric to look like gifts are much more likely to draw attention than tinsel and coloured baubles.
3. Don’t be afraid to grab attention
Use striking bold colours and shapes. There are thousands of colour variations so pick a few in contrasting shades that suit your theme, and have fun. Make sure you use them on areas big enough for people to see from a distance. But remember, less is often more. So don’t choose too many different colours or clutter the shopfront with too many items that will prevent you from making a statement with the overall look. The less you have the more striking it can be. You can use a combination of coloured vinyl on certain areas of the shop windows and items on display set slightly away from the windows to create interesting areas of depth.
Bonus tip: To ensure that you get the most important feature of your display in just the right spot. Use tape on the shopfront windows to measure out where items should be placed in order to get just the right line of vision when you set it all up. Remember that your message and products are the main focus of the display and therefore lighting these correctly is extremely important.
We’re available all year round to help you with all your vinyl shopfront window display needs. Contact us today for a free quote.
Most people spend a great deal of time painting, decorating and redesigning the interior of their homes in order to create a happy, comfortable and personalised space. Yet, full-time office workers spend more time in an office than at home. As an employer you should want to put as much effort into creating calm and comfortable office space for our employees as you would for your family at home. Consider keeping employee spirits and productivity levels up with a few key interior design elements.
Create open, social spaces
Research has shown that social businesses where conversation and collaboration is encouraged perform much better than those that demand quiet and less interaction. Hence the rapid rise of the co-working space phenomenon. Modern offices are breaking down cubicles and walls and providing an area where employees can discuss a project, take a break or just have a chat, away from their desks.
One way to do this, is to build a glass partition around an area designed with a fun brand related decorative frosted vinyl or colourful decorative film to maintain a certain level of privacy without cutting it off from the office entirely. This type of partition will also allow more natural light to continue to flow through the office and requires less artificial light to compensate, which is definitely a mood booster.
You can also maintain “transparency” and bridge the management-employee gap by replacing solid office doors with glass doors. If some privacy is required you can use frosted vinyl to personalise it with a name on the door and even a favourite quote, as a conversation starter.
Bring the outdoors indoors
A lot of people feel more at peace around nature and while it’s not always possible to have an outdoor office, it is possible to bring the outdoors in. Astro turf has become very popular as a floor covering for certain areas of the office, as well as lots of indoor plants and “green walls” that generate oxygen and clean air. Water fountains and features are calming and the sound of running water is well known to be wonderful noise dampeners, especially if the office building is close to a busy road. Another way to introduce more inside/outside flow to the office is to replace brick walls with big glass windows or even sliding doors, where possible, that overlook a garden and the outside world,creating an extension of open space. Not a lot of offices have sufficient natural light coming in and considering how much time is spent indoors sitting at a desk this is an important consideration, as too much artificial light can be damaging to the health of your employees. Windows also break the monotony of brick walls and fresh air can inspire creative thinking and reduce sick-leave.
Remember too, that any windows that create strong sunlight glare should be fitted with UV
protective film to keep your employees from feeling fatigued as the office heats up, especially in
summer. This lets in natural light but also reduces glare onto computer screens, which can break
concentration and cause frustration. UV protective window films will save money on energy bills,
which can be spent on morale and mood boosting lunch for everyone in the office.
For advice on how to use glass to enhance your office space and increase productivity, contact us for
a free consultation and quote.