December is the prettiest time to shop as retailers worldwide vie for the best looking festive window displays. Obviously the big retailers plan months ahead to attract the big holiday shopping market, but even the smaller shops can create a wonderful display using decorative frosted vinyl at the last minute that doesn’t have to cost the earth.
A shopfront is a retailer’s best billboard, yet many shop owners don’t put enough thought into how to optimise its use to attract people into the store. Bad lighting and a cluttered display are not good advertisements when you want to attract the holiday spenders.
These three tips on how to create interesting and affordable window displays will help get more customers into your store.
1. Choose a theme
The festive season holidays offer wonderful ideas for specific themes. The best way to attract attention is to tell a story. Is it a cosy family Christmas theme? Are you attracting people travelling over the holidays? Start by considering who your target market is and what sort of visual elements, including colours and text, will be best to attract them. Think of an interesting slogan or “teaser” text with a relevant image and create a unique design using decorative frosted vinyl and splash it across your shopfront windows to get shoppers intrigued about what is inside the shop.
2. Visit a new angle on an old theme
It’s easy to get caught up in what others are doing or to take the simplest route by using standard Christmas themed visuals like a fir tree, gifts and pretty lights. But consumers have seen that before a thousand times. Finding a new take on an old theme is much more likely to turn heads. Alternatively you can combine the two. A Christmas tree decorated in items from the shop or giant boxes wrapped in interesting fabric to look like gifts are much more likely to draw attention than tinsel and coloured baubles.
3. Don’t be afraid to grab attention
Use striking bold colours and shapes. There are thousands of colour variations so pick a few in contrasting shades that suit your theme, and have fun. Make sure you use them on areas big enough for people to see from a distance. But remember, less is often more. So don’t choose too many different colours or clutter the shopfront with too many items that will prevent you from making a statement with the overall look. The less you have the more striking it can be. You can use a combination of coloured vinyl on certain areas of the shop windows and items on display set slightly away from the windows to create interesting areas of depth.
Bonus tip: To ensure that you get the most important feature of your display in just the right spot. Use tape on the shopfront windows to measure out where items should be placed in order to get just the right line of vision when you set it all up. Remember that your message and products are the main focus of the display and therefore lighting these correctly is extremely important.
We’re available all year round to help you with all your vinyl shopfront window display needs. Contact us today for a free quote.
These are the 4 most common reasons why architects and builders of commercial and residential properties say that window film is a necessity. It’s an eco-conscious choice that keeps the light in and the danger out.
- We are really lucky to have gorgeous, sunny weather all year round. And it’s great to have the sunlight streaming into a home you have specially chosen for its north-facing balminess. These days, window tints are designed to keep the light streaming in, but also retain warmth. This means that during the winter months you would pay much less on heating bills. In summer the heat is diverted, keeping your rooms cool and saving heavy air-conditioning costs, making it a simple “green building” choice.
- It keeps you safe. It also keeps your pets and indoor plants safe, too. Window films keep the sun’s harmful UV rays out, while letting the warmth in. People don’t realise that the sun’s UV rays are still harmful indoors. So while your family basks in the winter sun indoors and your cat sleeps in their favourite chair under the window, the tinted window film is saving you from damaging sun-rays. Safety film also guards against window breakages that can happen at any time in both commercial and residential buildings. A violent storm, a football being kicked in the wrong direction, or a criminal break-in can wreak havoc. Window tints and films can prevent glass from shattering and spraying out, causing injury or damage to anyone or anything in the vicinity.
- It protects your heirlooms. Using a tinted or decorative window film means the wood of your priceless antique furniture won’t fade and the upholstery won’t get sun damaged. Even if you are not a collector of antiques, a brand new wood floor or dining table can quickly fade if it is exposed to a patch of sunlight, daily. Often you have to move carpets around to avoid the inevitable dark patch of flooring that occurs as the floors fade around it, or you have to draw the curtains when the sun comes in. But with UV protection film your interior décor is safe from the sun.
- It increases your privacy. Applying a window film is a great way to increase privacy, especially if your office is on a busy street, or your home is in a housing complex. Window tinting not only reduces your nosy neighbour’s ability to see in to your home, it also reduces the risk of potential burglars noting expensive items in the house. If you have glass doors in your office and require extra privacy, you can have decorative window film applied, which enhances the aesthetics of your office and stops people from glancing in as they walk past. It’s also useful if your computer faces a window and you have to try and manoeuvre your way around the afternoon sun. Window tints will eliminate glare while still letting in the natural light.
If you’re experiencing any of the above problems, then contact Glass Guards today for a free window tint quote and affordable, fuss-free installation.
Image credit: Koi Restaurant/Window Film Glass Guards
Unfortunately in South Africa many motorists become victims of vehicle smash and grab crimes and the sad reality is that it is a real threat to our commuters.
Smash and grab incidences play on elements of speed and surprise. What happens is when vehicles are stationary at traffic lights or when there is slow moving traffic due to congestion, opportunists will smash the passenger side windows. Due to the short paralysis experienced by the driver allows enough time for the thieves to grab something of value from your car. These car burglaries can be costly, from the cost of repairs to the vehicles and windows and replacing stolen belongings. In most cases the victims are likely to be traumatised and feel victimised for a long time.
The best way to prevent such an occurrence happening to you is to become more vigilant and cautious as to what is happening around you. Prevention is better than cure and it’s better to be safe than sorry!
Here are some hints and tips to help prevent you becoming a victim of smash ‘n grab:
- Keep all doors locked at all times.
- Always be on the alert as to what is happening around you when driving. Criminals will tend to go for motorists who are on their cell phones and are not paying attention. Be on a constant lookout for suspicious characters.
- Ensure that your valuables are hidden away. You become a target if thieves are able to see your valuables from outside the vehicle. Store such items in the boot of your car.
- If there are obstacles in the road such as rocks do not get out of your vehicle to remove them. In many cases thieves are hiding and waiting for you to get out of your vehicle so that they can steal your belongings.
- Be on the lookout and always be wary of people hanging around intersections. Avoid getting into discussions with vendors or people handing out flyers. These people may be innocent but the criminals will wait for such opportunities due to distraction.
- When driving at night and approaching a red light, slow down well in advance. This allows you to try and reach the light when it turns green. Also drive in the middle lane if possible as perpetrators like to hide in the bushes next to the side of the road.
- Leave a space between yourself and the car in front of you when stopping. This will give you a chance to escape should anything happen.
- Fit your windows with a protective smash and grab film. This is a protective film pasted on vehicle windows to help prevent smash and grab incidents. These are usually tinted which prevents people from seeing what is in your car and also prevents your window from smashing into small pieces. This will give you that extra protection and those couple of extra seconds to regain your thoughts and drive away.
- If you don’t have smash and grab protective film installed, leave your window slightly open (approximately 3cm but no more than 5cm). This prevents the glass from shattering when struck by a sharp object.
Please be vigilant and be safe out there !